C-4- The protection of intellectual property

Breaking into new markets involves being innovative. Be the first. Be a leader. Being a leader means selling. All companies are aware of the value of their innovation portfolios and know their advantage in the marketplace. Therefore, as they do for the English market, companies are going to want to protect their products against counterfeit abroad.

Institutions became aware of the issues of innovation in the economy. Indeed, WTO (the World Trade Organization) has participated in the regulation of intellectual property protection and has implemented TRIPS (Trade Related Aspects of Intellectual Property Rights). Nowadays, all member countries must take into account these specific aspects of intellectual property protection.

4-1- Extent of the protection

It may be wise here to make a small list of the different possible protections. We can therefore protect industrial designs, trademarks, and logos in the United Kingdom or abroad. We can therefore protect any technical invention, in the most varied of fields, like for example general mechanics, electronic devices or also chemistry. For drawings, trademarks, logos and brand names, they can all be subject to intellectual protection.

4-2- Application process and the lawyers specializing in intellectual property

It is good to know that in order to be well-protected, it is better to appeal to a lawyer specializing in intellectual property. In fact, although the patent application can seem easy, there are subtleties in drafting the protection documents. They implement your international protection.

4-3- Registering European patents

It's reassuring that European patents are delivered by the European Patent office ( the 1973 Munich Convention on the European Patent), for example, or that the application for a European patent can be done throogh PCT application procedure.

4-4- Registering international trademarks

The international trademark, when registred under the Madrid Agreement, will provide the applicant the same, or the equivalent international protection that it would in its country of origin.